A few years ago, I started to become more interested in social media. First as a way to connect to family and friends, and then to find and make purchases, mostly Ebay. Now it has become a part of my daily routine and I cannot image not being online!
But reading Hubspot’s 100 Awesome Marketing Stats Charts and Graphs really opened my eyes!
Here are some tiny tidbits from the 134 page document!
· More than ½ of all Us resident and 3.4 of all US adults are online
· Us consumers spend an average of 3 hours per day online
· Worldwide, we conduct 34,000 searches per minute online
· 70% of the clicks we make on searches are Not the paid links
· 2/3 of US internet users regularly use a social network
· While Linked In generates the moist B2B (business to business) conversion
· FACEBOOK generates the most B2C (business to consumer) conversions
· There are 152 Million Blogs on the internet and still growing!
· Morning is the most popular time to read blogs and most comments are made before 8 am
· Blogs that have high followers are those that provide valuable and interesting content
· 152 Million of the 164 Million internet users are on Facebook!
· 1 of every 8 minutes online is spent on FACEBOOK!
· Only about 9% of US Adults use Twitter, But this 9% may be vital to your business
· Twitter users are young, affluent, tech savvy and more highly educated than non Twitter users
· Twitter users actively select and support products they believe in (they tweet about them)
Key Points to Remember
- If Google can’t find you, no one else will either!
- If you are not blogging, you are not driving traffic to your sales stream
- If you are not on Facebook, you are missing 93% of potential online customers
- If you are not on Twitter, you are missing your more influential online customers
Author’s Action Items
1) Do a Google Search for your name and your book titles –understand the results and how to improve them
2) Start a blog –after you read and follow others to understand how you can contribute
3) Participate in Facebook, comment on others updates, make interesting updates of your own
4) Try Twitter! It’s free and you just might reach some of the readers you’ve been missing!
5) And from my own experience, be active on Goodreads, because the interaction between readers and authors is invaluable and fun!
6) But also remember, to separate your personal lives to maintain privacy. Don’t post anything that you are not ready to share with the world. This includes pictures! Try to make sure that nay pictures posted of you are flattering or reflect your platform.
7) What is on the internet is FOREVER. SO, once it’s out there, it’s out there forever! (somewhere)
Interested in reading the document yourself?